Discover the Google design sprint methodology in this comprehensive video. Learn how this five-day process, developed by Google Ventures, allows teams to gain insights into critical business questions rapidly. The design sprint is based on design thinking principles and involves rapid design, prototype development, and user testing.
The design sprint process consists of five phases: Understand, Sketch, Decide, Prototype, and Validate. Each phase takes approximately one day to complete, making it possible to run a sprint within a week. This video explains how to plan a design sprint, including creating a brief, conducting user research, assembling a sprint team, and preparing the necessary materials. Join the Interaction Design Foundation (IxDF) to explore how to run a design sprint effectively, with detailed insights into each phase. Learn about the importance of design sprint planning, what to do on each day of the sprint, and how to ensure your sprint's success. This video also covers the possible outcomes of a sprint, such as efficient failure, flawed success, and epic win, and how to leverage these results for continuous improvement.
Whether you're new to the design sprint process or looking to refine your skills, this video provides valuable guidance on what is a design sprint process, how to run a design sprint, and the benefits of incorporating this methodology into your design workflow. Enhance your design practices with expert advice on Google design sprints and accelerate your innovation and problem-solving capabilities.
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Key Moments:
00:00 Introduction to Design Sprints
00:19 How to Run a Design Sprint
01:18 Planning a Design Sprint
02:45 Day 1: Understand
04:16 Day 2: Sketch
05:07 Day 3: Decide
06:27 Day4: Prototype
07:11 Day 5: Validate
07:59 Possible Outcomes of a Design Sprint
08:53 Conclusion: The Value of Design Sprints