Here, we're going to be taking a look at how the last two decades under Iger and now Chapek have led to a degradation of the Disney brand. The irony, is that these two public figures love to throw around "brand" as a corporate buzzword and frequently speak about how important it is to the company. Yet, the Disney parks have declined in maintenance and cleanliness standards, as well as a number of other areas including theming and attraction quality. On top of this, a recent slate of anti-consumer policies and park cuts have been implemented, leading to a revealing lack of the "Disney Difference" that once defined this company. Join me today as I break down how leadership, obsessed with promoting the Disney Brand, has made damaging mistakes with almost every move they make.
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