Speaker:: Dr. Juan Orduz
Track: PyData: Machine Learning & Stats
In this talk we introduce uplift modelling, a method to estimate causal effects of a treatment, e.g. a marketing campaign, to effectively target customers that are most likely to respond to it. We describe the most common methods to estimate such effects by working a concrete example.
Recorded at the PyConDE & PyData Berlin 2022 conference, April 11-13 2022.
https://2022.pycon.de
More details at the conference page: https://2022.pycon.de/program/QY7P98
Twitter: https://twitter.com/pydataberlin
Twitter: https://twitter.com/pyconde