Presented by Dylan Pyle, Marker Collective at the 13th annual Great Lakes Data, AI & Analytics Summit on April 10, 2025. PR Agencies have historically been a place for words and relationships, not numbers, despite the best efforts of large SaaS companies to capitalize on the need for communications expertise. With Delve (by Marker Collective), a small team of AI + development experts tapped a chorus of SMEs across PR and Analytics functions at three agencies to grow a product from the seed of need. It’s a use case many will hopefully identify with and replicate as AI expertise empowers agile teams with new development opportunities for companies small and large.
About WIT:
WIT is an analytics and automation consulting firm with over 25 years of experience. We help our clients build solutions to maximize the value of their data and analytics assets, and automate key business processes. For more information, visit www.witinc.com.