Unlock the secrets to successful European Citizens' Initiatives !
Join Daniela Vancic from Democracy International and the ECI Forum as she hosts this deep-dive webinar with the organizers of My Voice My Choice (1 million+ signatures!) and Psychedelicare ECI. Learn practical ECI campaign strategies and effective campaign structures to maximize your impact.
This webinar provides insider tips for ECI organizers and campaigners, revealing how My Voice My Choice achieved their milestone and how Psychedelicare is building a decentralized ECI campaign from the ground up. Discover how to build a strong campaign team, manage multilingual communication, engage social media influencers, and navigate EU regulations.
Key Highlights:
00:00 Opening
01:23 Daniela Vancic; The three most common types of campaign structures: Centralised vs. Decentralized and Coalition-based Campaign Structures: Building European and national teams ECI Campaign Evolution: Adapting strategies for long-term success;
06:22 Kristina Krajnc, My Voice My Choice: How to reach 1 million signatures; evolving campiagn structure, Grassroots Mobilisation, Multilingual Communication
06:40 What My Voice My Choice is all about
08:03 The evolution of the ECI's campaign structure
11:15 Network and Communication teams, national teams and central coordination
12:12 Veronika Povž, My Voice My Choice: Communications, Building teams, Reaching diverse audiences across the EU, Influencer Marketing for ECIs: Amplifying your message, Adapting to Social Media Algorithms: Maximising online reach
20:42 Théo Giubilei (Psychedelicare): How it all started
22:28 Why choose the ECI as the tool;
24:04 Psychedelicare structure and activists
24:53 Teams and sub-teams
28:29 Multi-language content
31:49 Involvement of partners
34:03 Use of influencers
38:01 Question: funding for people in the teams
41:15 Question: How to engage influencers
46:00 Question: The ECIs and the EU budget procedure
50:08 Question: Effective communication tools
Key takeaways:
• Understanding centralized vs. decentralized campaign structures.
• Tips for managing small and large campaign teams.
• Building effective partnerships and volunteer networks.
• Lessons from a successful ECI campaign.
• Structuring a new ECI for maximum impact.
Featured speakers:
• Daniela Vancic (Democracy International & ECI Forum)
• Veronika Povž and Kristina Krajnc (My Voice My Choice)
• Théo Giubilei (Psychedelicare)
Watch now to learn how to launch and run a successful European Citizens' Initiative!
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