Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down.
This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade.
We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood.
The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example.
Biases aside, there is so much to learn here!
#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas
Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Linkedin https://in.linkedin.com/in/nikhilkamathcio
Koo https://www.kooapp.com/profile/Nikhilkamath
#AaditPalicha : Co-Founder & CEO of Zepto
Follow Aadit here:
Twitter https://twitter.com/aadit_palicha
Instagram https://www.instagram.com/a.palicha/
Facebook https://www.facebook.com/aadit.palicha.9
Linkedin https://www.linkedin.com/in/aadit-palicha/
#KaivalyaVohra: Co-Founder & CTO of Zepto
Follow Kaivalya here:
Twitter https://twitter.com/v0hra
Instagram https://www.instagram.com/kaivalyavohra/
Facebook https://www.facebook.com/100012626226933
Linkedin https://www.linkedin.com/in/kaivalya-vohra
#NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health
Follow Navya here:
Instagram https://www.instagram.com/navyananda/
LinkedIn https://www.linkedin.com/in/navyanavelinanda/
Navya’s Podcast https://www.youtube.com/@navyanavelinanda
#TaraSutaria: Bollywood Actor & Singer
Follow Tara here:
Twitter https://twitter.com/tarasutaria
Instagram https://www.instagram.com/tarasutaria/
Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/
TIMESTAMPS
00:00 - Intro
02:05 - Zepto Bros Arrive
04:00 - Story of Zepto Bros
06:28 - The Stanford Dropout Tale
07:29 - How KiranaKart started
09:31 - Decoding Dark Stores & First Funding
12:02 - Cracking Sales as Techies
13:35 - Zepto's Massive Sales Growth
14:30 - Y Combinator & Initial Hurdles
17:45 - Series A & Beyond
20:19 - Grocery Economics Explained
23:31 - Navya’s Unconventional Career Choice
27:07 - Navya's views on Privilege & Goals
31:51 - Navya’s Reflections
39:08 - Tara's Artistic Childhood
40:10 - From Disney to Bollywood - Tara's journey
43:51 - Unveiling Bollywood’s Reality
45:10 - Flaws in the Movie Industry
46:10 - Changing Taste of Audience
47:46 - Sneak Peek into Tara's Upcoming Movie
49:10 - Tara’s Dream Project
50:20 - Who is Tara, really?
51:27 - Music Tastes
54:29 - What is the new generation up to?
56:16 - Changing Consumption Patterns of New Gen.
01:00:00 - Flipkart vs. Amazon: Are they the same?
01:00:56 - Zepto’s USP & Gaps in the Commodity World
01:03:20 - Surprising Shopping Patterns
01:08:51 - Youth's Unique Buying Trends
01:11:41 - The Complex World of Cinema Business
01:15:27 - Do People Pay for Premiumization?
01:19:18 - Social Media Blue Ticks, Scarcity Principle & Discovering Products
01:28:10 - UPI vs. Credit Card
01:29:08 - Whats working in Social Media?
01:30:26 - Income and Inequality
01:34:17 - Empowering Young Entrepreneurs
01:38:12 - Education Systems: Old vs. New
01:49:58 - Anecdotes from School
01:53:45 - Childhood Challenges & Therapy
01:56:50 - Dealing with Founder’s Conflict
02:01:45 - Nikhil’s Brotherly Advice
02:03:50 - Tara’s take on Content
02:13:06 - Marriage, Kids and beyond
02:17:39 - Woke Culture, Entitlement & Social Media
02:23:55 - Tara's Wall-Bumping Mishap
02:25:53 - Navigating Cancel Culture
02:31:12 - Brand Narrative in One Line
02:35:00 - Surprise Jamming Session!
#trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ