EP065 | Integrity means alignment & consistency is a necessity, with Shelley Rostlund

Mistrust comes from disjointed actions 𝗧𝗛𝗜𝗦 𝗘𝗣𝗜𝗦𝗢𝗗𝗘 𝗜𝗡 𝗔 𝗡𝗨𝗧𝗦𝗛𝗘𝗟𝗟: I share what I’ve learnt from my conversations with Janice Wagner EP63 (Executive Search Specialist, based in Jo’burg) and Jack Fleckney EP64 (Expedition Leader, based in the UK). I’m hoping by having very different professionals come on the show and share their ‘personal brand’ story with you, it will energise you into creating something for yourself that feels more like you, and will excite you in going out and marketing and communicating yourself, for your business. From preparing, recording and re-listening to my conversations with Janice and Jack, there are 3 things that came up for me which I dig into, in this episode with you: #1 The vital issue of trust in personal branding #2 How integrity is multi-faceted #3 The importance of thinking through brand experience You know what? It’s exhausting wearing different masks every day. Let’s not do that. Let’s get you closer to shining a light on your beautiful uniqueness as a talented human, and move away from trying to please everyone and becoming grey. Come join me. Do me a favour and let me know what’s swirling around in your head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you. I respond to everyone. Instagram : https://www.instagram.com/shelleyrostlund/ Or LinkedIn: https://www.linkedin.com/in/shelleyrostlund/ 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦: In this episode I talk about: · The vital issue of trust in personal branding. What happens when things go wrong and the ‘persona’ of someone (which they express openly and in public) does not actually match with the real person when you meet them? o Jack raised this in his episode, because he said it winds him up when people do this blatantly and it actually makes him trust them less. o Janice realized very early on in starting her own business, that she needed to do something to gain people’s trust very quickly and HOLD it. She chose right then and there to be more of herself – all the time. That way people knew what to expect and they either resonated or they didn’t. · Integrity is multifaceted. Integrity for me, is about doing what you say you are going to do, when you say you are going to do it and that also stretches to: stand for something and stick to it. If you keep flip flopping what you think or how you act - it makes people uneasy. o In Jack’s business people have to trust him to take them into extreme environments in foreign countries. He and his team literally keep their clients safe and alive, while delivering a life changing adventure. He shared in his conversation that they’ve planned a touchpoint journey to ensure that the client knows and feels that level of comfort and trust before they even sign up and go on the expeditions. o Janice’s clients have stayed with her for 14+ years because she does what she says she will, she delivers on what she’s there to do and looks after the client all the way through. She knows what they need, she listens well, and they know what they can expect from her. She doesn’t let them down. · How you make people feel (brand experience). I shared two very different experiences I’d had recently with two different events I’d attended and how they left me feeling. o Jack talked about how hard they work on their client’s journey to pinpoint where they can make the experience better. o Janice talked about how she has trained her staff to pay attention to small and, sometimes personal, details about clients - so they feel looked after and heard. · How personal brand strategy works with business brand strategy. I tell you a bit about the difference between these two – especially if you have a team. I would love to know what you think of this series, pop me a message. I respond to all messages. You can send me a voice note on Instagram or LinkedIn or just a plain text DM. It helps me so much to know what you think. 𝗙𝗨𝗟𝗟 𝗦𝗛𝗢𝗪 𝗡𝗢𝗧𝗘𝗦 𝗖𝗔𝗡 𝗕𝗘 𝗙𝗢𝗨𝗡𝗗 𝗔𝗧: https://shelleyrostlund.com/podcast/065 𝗔𝗨𝗗𝗜𝗢 𝗧𝗥𝗔𝗡𝗦𝗖𝗥𝗜𝗕𝗘𝗗 𝗩𝗘𝗥𝗦𝗜𝗢𝗡 𝗖𝗔𝗡 𝗕𝗘 𝗙𝗢𝗨𝗡𝗗 𝗛𝗘𝗥𝗘: https://share.descript.com/view/9XbziLUw7Mn 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗘 𝗢𝗡 𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠 𝗛𝗘𝗥𝗘: https://www.instagram.com/shelleyrostlund/