In this episode of the Branding Your Business podcast, host Praise Santos McKenna welcomes Baily Hancock, a connection strategist, keynote speaker, and host of the Seeking the Overlap podcast. They dive into the power of community, connection, and collaboration in business and life. Baily shares her actionable ABC framework for networking—Ask, Be clear, and showcase Credibility—and discusses how intentionality and trust can transform relationships. They also explore what it means to "curate your community" and why pruning your network is just as important as growing it. Tune in for practical tips on building authentic connections that align with your values.
Connect with Baily:
https://seekingtheoverlap.com
https://www.linkedin.com/in/bailyhancock/
Get on her Mailing List: https://bailyhancock.com/digest
Connect with Praise:
https://comeplum.com
https://instagram.com/comeplum
https://instagram.com/brandingyourbusinesspodcast
What kind of business/side hustle fits your personality? Take the quiz ! https://bit.ly/cpbizquiz
🔎 so you want to start a business?
PIVOT: How To Start a Consulting Business After Leaving Your Job ($49 e-book) https://comeplum.mykajabi.com/offers/3ZzVi6oU
What kind of business/side-hustle fits your personality? (free quiz) bit.ly/cpbizquiz
👩🏻💻 free courses, worksheets, and templates from our branding studio:
Branding Your Business Email Course https://comeplum.myflodesk.com/bybemailcourse
Brand Foundations https://comeplum.myflodesk.com/brandfoundations
Brand Strategy https://comeplum.myflodesk.com/brandstrategy
Hype Sheet https://comeplum.myflodesk.com/hypesheet
Brand Guide https://comeplum.myflodesk.com/brand-guide
Build Your Brand Bundle https://comeplum.myflodesk.com/build-your-brand-bundle
Target Audience https://comeplum.myflodesk.com/target-audience
FloDesk Templates https://comeplum.myflodesk.com/seasonal-templates
Media Kit One Pager https://comeplum.myflodesk.com/mediakitonepager
Last Year to Next Year Gratitude & Goal Setting https://comeplum.myflodesk.com/20242025lastyeartonextyear
💖 must-have tools for brands and businesses:
Collective (finance solution for the self-employed) http://share.collective.com/PM3798 (1 month $329 free)
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Honeybook (customer relationship management system) http://share.honeybook.com/hdMPB (7-day trial and 25% off $198)
Moo (business print materials) https://refer.moo.com/s/praise.santos (25% off)
ShowIt (websites) https://account.showit.com/r/jm3mt377 (1 month free $38)
Manychat (automatic messaging) https://manychat.partnerlinks.io/6gzva69mrekw
Kajabi (host your courses) https://app.kajabi.com/r/eTAX8Pu9
Descript (video editor) https://get.descript.com/w3akl2ye0ze0
Riverside (online podcast studio) https://www.riverside.fm/?via=praise-santos-mckenna
Notion (organizational tool) https://affiliate.notion.so/3dt3lhmgvg8x