Evening Lecture | Jeffrey Immelt: The Importance of Culture | November 13, 2012
GE's goal to match 100,000 veterans to advanced manufacturing jobs by 2015. (4:29)
The value of hands on experience. (16:29)
Spirit of Innovation and Culture of Execution. (19:48)
In the military, culture is critical in driving innovation and effectiveness. In a very challenging and competitive global economy, the same can be said for any enterprise. In his lecture, Jeffrey Immelt, Chairman and CEO of GE, discussed the value of culture and what it means in a business context. Mr. Immelt shared the main pillars of GE's culture, such as being mission based and solutions oriented, and how those pillars help GE take on some the world's toughest challenges. Mr. Immelt also talked about the value of leadership, offering a positive model for uncertain times.
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Disclaimer: The views expressed are the speaker's own and may not necessarily reflect the views of the Naval War College, the Department of the Navy, the Department of Defense, or any other branch or agency of the U.S. Government.