The video discusses cross-sectional surveys as a common research design in management studies, using an example article by Baron and Tang. This study examines the effects of entrepreneurs' social skills on new venture performance across different cultures. The research is positioned as a theory-testing study within the functionalist paradigm, using a deductive approach and statistical modeling strategy.
The study's methodology is explained in detail, including the use of validated self-reported scales to measure social skills and company performance metrics. The video emphasizes the importance of measurement and causality in quantitative research, discussing how the study demonstrates reliability and validity through factor analysis and Cronbach's alpha. It also explains how the researchers address causality using control variables and statistical modeling, though limitations of cross-sectional studies in determining the direction of effect are noted.
The video concludes by describing the main components of a survey paper, including the factor analysis table, correlation table, and regression table. It explains how these tables are used to present evidence of measurement validity, variable relationships, and hypothesis testing. The example of testing a specific causal pathway is provided to illustrate how mediation analysis is conducted in such studies.
Baron and Tang - 2009 - Entrepreneurs Social Skills and New Venture Perfo.pdf
Link to the slides: https://osf.io/h9w52