Perfume shop Gulab Singh Johrimal has been situated on one of the city's oldest lanes of Dariba Kalan since 1816.
The store is Delhi's oldest perfume store and is famous all over the country for it's authentic fragrances, which are made using fresh flowers and sandalwood oil.
The store is owned by the Gundhi family, who have opted to keep the tradition alive against competition from synthetic perfumes - which are sold to consumers at a much cheaper price. The Gundhi family produce the fragrances, known as ittar in India, from two distilleries in the northern state of Uttar Pradesh.
The seventh generation of the family, Mukul Gundhi, maintains that those who love the traditional stuff continue to frequent their shop.
Credits-
Editing : Abhishek Verma
Camera person : Jatin Kumar
Gfx : Jatin Kumar
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