Exploding Kittens & The Key to Running a Successful Kickstarter | Elan Lee | Talks at Google

Elan Lee recently visited Google to talk about the work that went into the record-setting Exploding Kittens Kickstarter. He discusses how his groundbreaking work on Alternate Reality games such as The Beast and Ilovebees made him aware of the power of positive, online communities and he describes how his analysis of previous Kickstarter campaigns showed him the connection between daily community engagement and acquiring new backers.

You can check out his latest Kickstarter for Throw Throw Burrito, a dodgeball/card game at https://www.kickstarter.com/projects/elanlee/throw-throw-burrito.