Today we’re joined by YouTube sensation and arguably the most famous mountain biker on the planet, Fabio Wibmer. Fabio rarely appears on podcasts, and in this episode, he opens up about topics he’s never discussed in this format before.
We dive into what drove his move from Specialized to Canyon and how he’s built his personal brand into a global phenomenon. Fabio shares insights into his companies—Sick!, Nineyard, and Bikeflip—and even breaks down how his income is structured.
We also explore how Fabio feels about fame and discuss the opportunities it brings like riding a MotoGP bike with Dani Pedrosa, passengering in an F1 car with Max Verstappen and thrashing Can-Am buggies with Travis Pastrana. Of course, we talk all things YouTube and content creation, including a behind-the-scenes look at his incredible Streif edit, where he tackled jumps at over 100kph with a spiked tire spinning inches below him.
This was a fun, open, and truly unique conversation with one of the most captivating figures in mountain biking. So, without further ado, here’s Fabio Wibmer
Thanks to Sleep 'n' Ride hotel in Massa Marittima for hosting us. Check them out if you're visiting the area https://sleepandride.it/en/
#FabioWibmer #MTBPodcast #MountainBiking #MTBStunts #CanyonBikes #YouTubeMTB #SickBrand #NineyardMTB #MTBCommunity #mtblife
Photo Credit: Hannes Berger
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Chapters
00:00 Introduction to Fabio Wibmer
00:49 Transitioning from Specialized to Canyon
04:06 The Evolution of Fabio Wibmer's Brand
10:07 Navigating Opportunities and Brand Integrity
14:47 Building Businesses Beyond Riding
19:11 The Role of YouTube in Fabio's Career
24:00 Creative Approach to Content Creation
32:40 Innovative Content Creation in Mountain Biking
36:46 Behind the Scenes of the Streif Video
52:57 Navigating Celebrity in Action Sports
59:08 Experiences with MotoGP and F1 Racing
01:05:20 Experiencing the Thrill of F1 Cars
01:08:11 Balancing Passion and Profession
01:13:25 Navigating Social Media Challenges
01:17:10 Building a Personal Brand as an Athlete
01:27:11 Anticipating New Projects and Future Directions
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