Ready to get Facebook Conversion API (CAPI) set up the right way using both Client-Side and Server-Side Google Tag Manager—with consent compliance and deduplication? In this video, I’ll walk you step-by-step through everything from Meta Pixel setup, consent state checks, to firing events to Meta Ads via CAPI… without missing a beat.
👨💻 Whether you're a marketer, developer, or analytics nerd—this guide gives you practical implementation, debugging insights, and real testing scenarios, so your tracking doesn’t just work—it’s bulletproof.
🧠 What You’ll Learn:
Meta Pixel setup (client-side) with GTM
How to use consent mode to stay GDPR compliant
Creating unique event IDs for deduplication between browser + server
How to link client-side GTM to your server-side GTM
Sending clean data to Meta using CAPI (server-side)
Event testing & verification in Meta Events Manager
BONUS: How to debug and check your setup like a pro
📎 USEFUL LINKS:
📘 Facebook Developer Guide – Conversion API
https://developers.facebook.com/docs/marketing-api/conversions-api/
🔧 Simo Ahava's Blog on Facebook CAPI Implementation
https://www.simoahava.com/analytics/facebook-conversions-api-with-server-side-gtm/
🧪 Google Consent Mode Setup Guide
https://developers.google.com/tag-platform/devguides/consent
🧱 Cookiebot (CMP Tool) – GDPR Compliance
https://www.cookiebot.com/
Also check out this channel from Leon Korteweg, a great analytics pro: https://www.youtube.com/@LeonKorteweg
⚡ RESOURCES MENTIONED:
GTM Server-Side Container (Google Cloud Setup)
Community Template Gallery (Meta Pixel, Unique Event ID Generator)
Regex & Query Parameter Variables for Consent Checks
Events Manager Test Event Code Setup
📢 Support the channel:
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