Norman Fairclough (born 1941) is an emeritus Professor of Linguistics at Lancaster University in England. He is one of the founders of critical discourse analysis (CDA) as applied to sociolinguistics. CDA is concerned with how power is exercised through language.
Section
0:00 Introduction of author and the purpose of the model
0:47 Three dimensions in critical discource analysis
2:29 Dimension 1 - Text
4:02 Dimension 2 - Discursive practice
4:50 Dimension 3 - Social practice
6:15 Fire and rescue company - Background information
7:40 Fire and rescue company - Speech via Fairclough critical discource analysis
8:29 Speech - Dimension 1 - Text
10:24 Speech - Dimension 2 - Discursive practice
11:29 Speech - Dimension 3 - Social practice
12:24 Criticism of the model
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