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Fiat Agri was a brand of agricultural equipment, including tractors, that was part of the larger Fiat Group, an Italian industrial conglomerate. The history of Fiat Agri is closely tied to the evolution of Fiat's involvement in the agricultural machinery sector. Here's an overview of Fiat Agri from its inception to its eventual integration into a new company:
Start of Fiat Agri
1919: Fiat Trattori, the agricultural machinery division of Fiat, was established. Fiat began producing tractors and other agricultural equipment, which were initially based on the same principles as their automotive designs.
1932: Fiat introduced its first dedicated tractor, the Fiat 702, which was a significant step forward in agricultural mechanization.
Post-World War II: Fiat Trattori expanded its product line and began to focus more on the agricultural sector, introducing new models that were more powerful and efficient.
Expansion and Growth
1950s-1970s: Fiat Trattori continued to grow, both in terms of product range and international presence. The company introduced several successful tractor models, such as the Fiat 18 "La Piccola" and the Fiat 411.
1974: Fiat Trattori acquired Laverda, a manufacturer of combine harvesters, which allowed Fiat to expand its product offerings in the agricultural sector.
1975: Fiat Trattori changed its name to Fiat Agri, reflecting its focus on agricultural machinery.
Joint Ventures and Collaborations
1980s: Fiat Agri entered into several joint ventures and collaborations to strengthen its position in the global market. Notably, it formed a partnership with Ford to produce and sell tractors in certain markets.
1991: Fiat Agri and Ford New Holland, Inc. merged to form a new company called New Holland. This merger combined Fiat's agricultural equipment expertise with Ford's distribution network and resources.
End of Fiat Agri
1991: The merger with Ford New Holland marked the end of the Fiat Agri brand. The new entity, New Holland, became one of the leading agricultural machinery manufacturers in the world.
1999: New Holland merged with Case Corporation to form CNH Global, which is now part of CNH Industrial, a global leader in the capital goods sector with a portfolio of brands that includes Case IH, New Holland Agriculture, and others.
Legacy
Fiat Agri's legacy lives on through the New Holland brand, which continues to produce a wide range of agricultural equipment, including tractors, combines, and other machinery. The innovations and developments made under the Fiat Agri brand have had a lasting impact on the agricultural machinery industry.
In summary, Fiat Agri was a significant player in the agricultural machinery sector from its inception in 1919 until its merger with Ford New Holland in 1991. The brand's history reflects the evolution of agricultural technology and the consolidation of the industry into larger, more globally competitive entities.