"We are once again at a moment in time where things will not — and cannot — be the same again. However it unfolds, the only certainty is chaos will follow."
So wrote global PR practitioner Catherine Arrow in a post on LinkedIn. In this monthly longform episode, Neville and Shel discuss Catherine's observation that communicators are caught in the thick of conflict in which division is actively cultivated and truth is disputed and weaponized.
Also in this episode, YouTube viewing has shifted from mobile phones to television sets, with implications for the way communicators and marketers produce video for YouTube; there is much for communicators to consider when engaging on platforms that have shrugged off content moderation (part of the chaos Catherine Arrow referenced); Gallup's Global Leadership Report is out and we'll share what people want from their leaders; you can now create personas using AI -- does that mean it's a good idea to ask them questions instead of convening a panel of humans for your research? And LinkedIn is deplatforming the value of hashtags -- does this spell the end of hashtags on LinkedIn?
In his Tech Report, Dan York discussed Mastodon Quote Posts, Apple's ending of end-to-end encryption in the UK, and WikiTok, a TikTok alternative that delivers an endless scroll of Wikipedia.
Full show notes with links: https://www.firpodcastnetwork.com/fir-452-communicating-in-chaos/