Attracting and retaining top talent starts with a strong employer brand, but most companies get it wrong. Businesses invest millions in marketing their company brand but often neglect their employer brand. This oversight leads to high turnover, disengaged employees, and difficulty attracting the right people.
In this conversation, Bryan Howard, CEO of Peoplyst, and Bill Harper, CEO of BrandBossHQ, break down what makes an employer brand compelling and why most organizations struggle with it. They discuss the missing link between company brand and employer brand, the impact of a clear and authentic Employer Value Proposition (EVP), and how businesses can use storytelling to align company culture with hiring and retention efforts.
Key topics covered in this discussion include:
The real difference between company brand and employer brand and why both must work together
Why many job postings fail to attract high-quality candidates and what to do instead
How major brands like Netflix, Google, and Disney use employer branding to maintain a strong reputation in the talent market
The role of a well-defined Employer Value Proposition (EVP) in attracting and retaining top employees
How employer branding impacts workplace culture, engagement, and long-term business success
Common mistakes companies make when defining their employer brand and how to avoid them
The connection between employer brand and employee experience and how businesses can align the two
The role of leadership in shaping and sustaining a strong employer brand
Many companies struggle with hiring and retention because they fail to communicate what makes them a great place to work. They focus on listing job responsibilities instead of defining what success looks like and how an employee can thrive in their role. This leads to confusion, disengagement, and ultimately, high turnover.
Bryan and Bill discuss real-world examples, highlight the importance of an EVP that aligns with company values, and share insights on how businesses can create a workplace where employees feel valued, challenged, and motivated to stay. Whether you are a business leader, HR professional, or recruiter, this conversation provides actionable insights that can help you improve your hiring and retention strategy.
For more insights on employer branding, talent acquisition, and leadership strategies, connect with us below.
Bill Harper – BrandBossHQ
Visit: BrandBossHQ.com
YouTube, TikTok, and Instagram: @BrandBossHQ
Bryan Howard – Peoplyst
Visit: Peoplyst.com
YouTube, TikTok, and LinkedIn: @Peoplyst
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