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fixing Tate McRae’s confused brand

art at midnight 88,068 2 months ago
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Tate McRae is SO CLOSE to pop stardom. here are my thoughts on her current So Close to What album era (what's working and what could work better) and what I'd love to see her do in future. she's come so far already and i'm excited to see where she'll go next! Camryn Suzanne's video on Tate: https://youtu.be/oK8eBr4AQCc?si=WC9EOwgmuRQLF44n ・*⋆☽ *chapters* ☾ ⋆*・ 00:00 intro 01:09 background 02:55 music 08:20 performance 12:59 visual identity 23:34 goodnight Find more analysis on my other socials: ♡ insta: https://www.instagram.com/artatmidnight/ ♡ tiktok: https://www.tiktok.com/@artatmidnight ♡ letterboxd: https://letterboxd.com/artatmidnight/ thank you sm for watching! ─── ・ 。゚☆: *.☽ .* :☆゚. ─── References: https://www.youtube.com/watch?v=AeE3UmHRzNs https://www.youtube.com/watch?v=1Y9A3pdJ358 https://people.com/tate-mcrae-talks-dance-pop-stardom-new-album-think-later-8411690 i analyze Tate McRae's music, performance, and visual branding in her Think Later and So Close to What era's. end screen background from Vecteezy.com #VideoEssay #tatemcrae

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