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Burger King just made a major move in the Twitch space - a potentially ILLEGAL move! Loyal Theorists, were you one of the lucky viewers to see Burger King hop onto your favorite Twitch stream and use the text to speech message to advertise their food? Well, they DID and many of those Twitch streamers are NOT happy! You see, Burger King used them as cheap advertising rather than actually sponsoring them, which potentially cheats them out of money. So, was this sneaky tactic a genius move by Burger King to sell their Whopper or did they just break the law?
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#BurgerKing #BurgerKingCommercial #Twitch #KingOfTheStream #FastFood #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory
Credits:
Writers: Matthew Patrick and Luke Barats
Editors: Alex "Sedge" Sedgwick, Forrest Lee, and Tyler Mascola
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
Sources:
https://www.twitch.tv/p/legal/terms-of-service/
https://streamlabs.com/terms
https://www.bloomads.com/blog/advertising-vs.-sponsorship-which-is-right-for-you/#:~:text=Advertising%20and%20sponsorship%20are%20typically,ongoing%20relationship%20between%20two%20parties.
https://www.theverge.com/2020/9/15/21437787/twitch-midroll-ad-affiliate-partner-cpm