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Bryson Oppermann entered one of the most competitive industries and launched the successful print-on-demand clothing brand, Got Funny? all within a year.
The key? He built a loyal audience utilizing social media and grew a combined following of 140K followers across TikTok and Instagram.
Bryson originally studied video production, but he shifted his focus to social media, graphic design, marketing, and ecommerce over the last three years. His combined skills led him to start a print-on-demand business, putting humor-based artwork on hoodies and t-shirts after receiving positive feedback from friends and family. And after teasing his designs on TikTok and engaging with his audience, Bryson realized he had a full-blown business right at his fingertips.
In this episode, see how Bryson took the ultimate leap, how he curated the perfect design production strategy for his print-on-demand business, and the pivotal lessons learned as a young entrepreneur.
Resources:
https://bit.ly/3YoCt0u - Start or Grow Your Business with UpFlip Academy
https://gotfunnymerch.com/ - Find Out More About Bryson Oppermann’s clothing brand
Timestamps:
00:00 - Start
00:52 - Meeting Bryson
01:43 - Background
02:12 - Childhood
03:08 - Initial months
04:44 - Startup costs
05:38 - Revenue
07:00 - Customer reviews
07:56 - Average daily sales
08:34 - Biggest sale in a day
09:08 - Converting viewers to buyers
09:55 - Story behind designs
10:39 - Fan blitz
12:09 - A belief to disagree with
13:33 - Biggest challenges
14:07 - Most profitable SKUs
14:30 - Best-selling Design
15:16 - Why use Printful?
16:20 - Staying ahead of trends
16:56 - Building a strong brand identity
18:22 - From idea to product
19:31 - Paid vs. Organic marketing
21:02 - Advice on standing out
21:47 - Hiring customer service
22:42 - Handling refunds
23:23 - Automated email setup
24:24 - Habits of success
25:22 - Outro
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