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Some characters stay with you forever—they feel real, like old friends. Others… not so much. So what’s the difference? Why do some authors create characters that feel alive, while others fall flat?
The answer isn’t just about personality, goals, or flaws. It’s about the hidden mechanics that shape every great story—how characters interact, evolve, and reinforce the protagonist’s journey in ways most writers overlook.
If you’ve ever felt like your characters were too predictable, too passive, or just… missing something, you’re not alone. But here’s the good news: character development isn’t guesswork. There’s a framework behind unforgettable characters, and once you see it, you’ll never approach storytelling the same way again.
By the end of this video, you’ll see character development in a whole new way—understanding exactly how to fix boring characters, develop stronger arcs, and craft a story that stays with readers long after they’ve turned the last page.
Let’s gooo 🙃
Hi there 👋 My name is Julian Maylett. Author Coach and Story Consultant, I help writers with Storytelling, Self-Publishing, and Entrepreneurship so that they can turn their passion into a thriving business. If you like to nerd out about authorpreneurship as much as I do, subscribe for weekly videos.
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Video Chapters:
[00:00] Why Best-Sellers Have Better Characters
[01:30] The Two Essential Character Categories
[02:44] The Anchor Character
[04:47] The Facet Character
[06:31] The Dark Reflection
[09:41] Not Good, Not Evil
[11:27] The Immersion Characters
[14:09] The Character Best-Sellers Rely On
[21:04] One Last Thing…
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🎬 CREDITS
Filmed and edited by Julian Maylett
Disclosure: Some of the links above are affiliate links. This means that, at zero cost to you, I will earn an affiliate commission if you click through the link and finalize a purchase. Also, the information provided in this video is for educational purposes only.
#Storytelling #WritingTips #HowToWriteANovel #FictionWriting #WriteYourNovel