With its chain stitch embroidery technique and trippy, bright imagery, Ft. Lonesome is leading a western-wear revolution. Here, learn about how Austin-based Ft. Lonesome started and scaled—and challenged convention along the way. Find out more about Ft. Lonesome here: https://skl.sh/3C5uiLv
Want to try this art form yourself? Check out embroidery classes on Skillshare: https://skl.sh/3vUPb87
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FT. LONESOME QUICK JUMP MENU
00:00 Meet Ft. Lonesome
01:24 Learning Chain-Stitch Embroidery
03:00 Approaching Embroidery Like an Oil Painter
04:08 The First Pieces + "Early Adopters"
05:13 Growing the Fort Lonesome Team
05:55 Onboarding New Clients
07:48 Diving Into the Client Book
08:30 The Beauty of Slow Fashion
09:30 The Continuing Evolution of Western Wear
10:51 Like and Subscribe to Skillshare
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ABOUT FT. LONESOME
Kathie Sever is founder of Austin, Texas based clothier, Fort Lonesome. Before settling in Texas in the late 90’s Kathie (a California native) worked on a cattle ranch in Montana, where she was taken with the style of the local cowboys. She loved the dichotomy of rugged, macho guys who cared about the crisp, starched edges on their jeans. After working as a pastry chef she started Ramonster, a western-wear kids’ clothing line. Eventually, she became disenchanted with the garment production process. That doing it all—designing, dealing with manufacturing and production—didn't work for her. She downsized to focus on custom work and that’s how Fort Lonesome was born.
As a trained oil painter, Kathie (and her team of artists) create custom artwork for individuals based on their life story, that are woven into garments. Their western inspired wear has become a celebrity status symbol. Their embroidered, rhinestone-encrusted designs have adorned the likes of Matthew McConaughey, Diplo, Miranda Lambert, Bill Murray and many others.
To learn more about Fort Lonesome, visit https://skl.sh/3C5uiLv
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From upcycled couture to paper-made flowers and plant-inspired prints, you’ve never crafted quite like this. Tap into your crafty side on Skillshare by subscribing to our channel for more and visiting our craft and DIY classes: https://skl.sh/3Pry9pd