Dan Hogan is an epic founder. He co-founded Ember, an automated accountancy and tax startup that recently raised £5m and boasts clients including thousands of small business owners and banks like HSBC.
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He's also one of my closest friends, - we clicked at a retreat I was running while at Foundrs (a community of 400 entrepreneurs in the UK), and have since lived together and seen each other's best and worst.
Dan is an incredibly wise, kind and diligent founder (he was originally an accountant after all) so this was a detailed, powerful and hilarious conversation where we dove into:
📖 Video Chapters
00:00 - Intro
02:30 - How We Met
05:03 - Ember Story
10:48 - Choosing Cofounders
18:17 - Remote Team Comms
24:18 - Key Internal Documents
37:00 - How To Connect Employees
46:15 - How Vulnerable At Work?
50:54 - Boundaries
59:00 - How To Fire With Care
01:04:02 - Pre-Firing Work
01:08:48 - Founder Resilience
01:10:56 - Building Resilience In Others
01:15:39 - Ember's Fundraise
01:21:09 - Meeting Stripe's Founder
01:23:51 - Shifts In Fundraising Market
01:29:10 - Closing Lesson
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🙋♂️ WHO AM I?
If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.
Through my videos here on this channel, the newsletter, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling people-centred business - giving you a life of freedom!
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👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs
📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company and community building
https://the-aj-connection.kit.com/e2d35e66c4