If you are in fragcom it's almost impossible to not see this. Every free bottle gets the same praise in a short amount of time. Influencers use tricks like performance, compliments to sell a product.
Micallef's release here isn't a masterpiece, it just a good fragrance but isn't a 10 or 9 and is sold by influencers that it is but towards the end of the video you'll see them switch it to more of a 7.
The issue with influencers is we don't all have the same taste however they sell every single product as great, it's the same recipe no matter the release.
To the reviewers depicted in this video, it's not personal... it's business. I'm sure you understand.