Here at OUCH™ we are dedicated to sharing memories, objects, and other curiosities from the little-known island of Athrú. An island some claim to be found across the Irish Sea, many have asserted its position amongst the clouds, leaving others to believe it is accessible through the worship of ancient trees.
After centuries of silence, we have finally developed technology capable of simulating experiences in Athrú. These experiences create memories in our test subjects which can then be converted into digital artifacts known as A-ROMs. (ATHRU-RECOVERED OUCH MEMORIES) For the first time, OUCH™ will be opening its doors and offering an exclusive presentation of this technology in operation.
Featuring: Sloucho, Spooklet, Rory Sweeney, Rhoshi, Vaticanjail & Brawni
Technical Direction & Lighting by Ben Phelan
Filmed by Evan Cahill & Alan Flynn
Addition iPhone footage: Oisin Quinn
Special thanks to Nick Nikoloau, Daranijoh Sanni, Noah McCarthy, Oisin O'Keefe & The Complex