It’s time for some tough love! Today, Nacho, Lex, and Daan are talking about a handful of watch brands with untapped potential. These are big names in the watch world that they deeply respect and admire but feel are not currently delivering to the full extent of their capability. This can relate to a brand’s history and legacy, its technical expertise, or even aspects of watchmaking on which a brand has fallen behind. Some of it may sound harsh, but it’s all well-intentioned feedback. These are brands that they are rooting for to do better and that they know, with some finesse and adjustment, could be genuinely excellent.