Welcome to this episode of Fratello Talks, in which Nacho, Lex, and Laurits try to answer the question: what makes a watch brand great? It's not as obvious as one might imagine. There are as many factors to consider as there are parts in a watch movement. However, a handful of specific criteria come into play in separating the few from the many, including heritage, storytelling, and, ultimately, the product itself. Make sure to tune in to this week's discussion for a nuanced dive into the topic as the guys share their opinions.