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In this video, I interview bestselling Substack author and award-winning writer Sarah Fay, who teaches creative writing at Northwestern University, about her success with Substack.
She tells us her story from beginner to hero with 12,000 subscribers and more than $160,000 ARR. Sarah gives newbies and advanced writers tips and tricks from an expert who is in close contact with Substack.
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Sarah Fay is not only a professional writer and professor at the creative writing faculty at Northwestern University but also a private Substack consultant and a member of Substack's "Product Lab".
Today, she calls herself an "insider" because she's in contact with Substack all the time.
Back in the day, she didn't know what to do with her publication on Substack.
One day she sat down with the head of Substack Writer Relations and she helped her improve her publication.
In 2023, two of her publications were featured by Substack. In addition she grew her subscriber base to 10,000 subscribers and more than $100,000 per year.
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🙋 Connect with Sarah Fay
📧 Writers at Work: https://substack.com/@writersatwork
Let me know in the comments what you think! I'll answer every question.
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✅Table of Contents:
00:00:00 Intro
00:00:41 Who is Sarah Fay
00:01:38 Why did Sarah Start Writing on Substack?
00:04:02 What Separates Substack from other Platforms?
00:04:28 How did Sarah’s Agent Help Her?
00:06:30 How Sarah became a Hero on Substack
00:08:20 What Makes a Hero?
00:09:08 How did Sarah Refocus Her Newsletter?
00:11:17 Does Sarah Recommend Having 2 Substacks?
00:11:50 What is Sarah’s Business Model?
00:15:32 What’s the Criteria to become a Featured Substack?
00:18:16 What are the Three Tiers of Bestselling?
00:18:26 Sarah's Response to Becoming an Overnight Success
00:18:55 Response to Becoming an Overnight Success
00:19:45 Difference Between Writing a Novel vs Newsletter
00:21:55 What Sarah Thinks of Substack being a Marketing Tool
00:22:23 What does a Private Substack Consultant do?
00:23:51 Sarah’s Advice for Newsletters
00:23:52 Substack Being the Literary Center of the Universe
00:26:00 Personal Questions for Sarah
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