🎙 In this episode of Inside Story of Building Businesses, I spoke with Monica Serban Mantero, an environmental economist turned screenwriter, who’s on a mission to change how we think about climate change - through comedy!
Monica is the creative mind behind "Ten to Midnight," an environmental sitcom set to be filmed in Romania. In this episode, she shares her inspiring journey of turning her passion for sustainability into an award-winning screenplay.
💡 We dive deep into:
✅ The challenges of blending humor and science in storytelling
✅ Overcoming naysayers and staying motivated
✅ How to write characters that spark laughter while addressing real-life global issues
✅ Why ordinary people, not superheroes, are the key to saving the world
Monica’s story is a testament to the entrepreneurial spirit in the creative arts and how storytelling can spark change.
🎧 Don’t miss this fascinating conversation!
Chapters
00:00 - Introduction: From Environmental Economist to Screenwriter
03:44 - What Inspired Ten to Midnight and Its Goals
06:26 - Writing the Screenplay and Overcoming Naysayers
09:53 - The Journey of Rewriting and Improving the Script
12:50 - Why Comedy is a Powerful Tool for Serious Topics
15:25 - Monica’s Most Difficult Challenge in This Process
17:01 - The Voices and Characters That Stay with Her
19:05 - Creating Relatable Characters and Balancing Perspectives
20:54 - Blending Environmentalism and Humor in the Sitcom
25:48 - Tackling Climate Change Deniers with Comedy
29:07 - Realizing the Potential of the Project
31:08 - Expectations vs. Reality: Lessons from Monica’s Journey
33:30 - Looking Ahead: What’s Next for Ten to Midnight
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