Some go-to-market slides make investors lean in. Others make them fall asleep faster than a warm chamomile tea. In this episode of Zero to Traction, JDM, Cameron, and Cass rip into some fake-but-way-too-realistic GTM slides and play the game: Go-to-Market… or Go-to-Bed?
✅ What makes a go-to-market slide instantly cringe-worthy
✅ The difference between channels and strategy (please, for the love of traction)
✅ How to avoid founder delusion, slide bloat, and the awareness trap
✅ Three real-time breakdowns of GTM slides: the good, the bad, and the Kombucha-core
✅ Why “launch and growth” shouldn’t be on the same slide—ever
Also: JDM has thoughts on Seinfeld, Cameron defends the Sacramento Kings with the power of playoff hope, and Cass reminds us that Fast & Furious launched a Pontiac into space—so your pivot probably isn’t that wild.
Chapter Markers
00:00 Welcome to Go-To-Market or Go-To-Bed
02:30 Why Bad GTM Slides Are So Common
04:00 GTM Slide #1: “Let’s Market to… Everyone!”
08:40 GTM Slide #2: Targeting Millennial Parents with Hashtags and Hope
14:00 GTM Slide #3: B2B Logistics Strategy or… Email Spam?
20:00 The Awareness Trap vs. Actual Acquisition
22:00 Frivolous Thoughts: Seinfeld, Kings Playoffs, and a Toast to Milk Toast