Running ads without proper tracking is a waste. In this video, I’ll show you exactly how to set up conversion tracking for lead form submissions using Google Tag Manager and a thank you page. This is the cleanest and most reliable method to track real leads and not just clicks.
Watch step-by-step how to:
✅ Set up your conversion action in Google Ads
✅ Connect Google Tag Manager
✅ Trigger conversions only on thank you pages
Timestamps:
00:00 Introduction to Conversion Tracking
01:11 Setting Up Conversion Tracking in Google Ads
03:20 Creating a Google Tag Manager Account
04:15 Adding Google Tag Manager to Your Website
06:14 Configuring Conversion Linker Tag
06:53 Setting Up Conversion Tracking for Thank You Page
08:20 Testing and Finalizing Setup
08:51 Conclusion and Next Steps
Who am I?
If you're new to this channel, I’m Cande, a performance marketer who’s managed over $100M in ad spend. I help business owners get better results from Google and Meta ads.
🎥 Watch next:
How to Set Up a Google Ads The Right Way Step-by-Step (2025 Tutorial): https://www.youtube.com/watch?v=7mBruvTx484&t=306s
How to CRUSH Google Ads in 2025: https://www.youtube.com/watch?v=yU9QE_zavyc&t=631s
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