Looking for the best GA4 tutorial? This Google Analytics 4 tutorial (2025 edition) walks you through everything you need to know – from setting up GA4 and navigating reports to tracking conversions using key events and advanced features like custom exploration reports.
Whether you're new to GA4 or upgrading your skills, this step-by-step guide will help you unlock powerful analytics insights to grow your website or business. Stay up-to-date with the latest GA4 updates and learn how to make data-driven decisions with confidence.
Watch now and master Google Analytics 4 with this complete GA4 tutorial!
YOUR EXTRA RESOURCES:
○ Google Marketing Platform – https://marketingplatform.google.com/about/analytics/
○ Access Google's demo account – https://www.lovesdata.com/blog/google-analytics-demo
○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary
○ Full GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
○ GA4 events tutorial – https://youtu.be/-HrWSXGvZek
○ Customizing GA4 reports – https://youtu.be/lvDX9ynVeYI
○ Regular expressions – https://youtu.be/7DWnoSV2BCk
○ Comparisons in GA4 – https://youtu.be/tEHO546a9o0
○ Google Tag Manager tutorials – https://www.youtube.com/playlist?list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager
JUMP TO A TOPIC:
00:00 Introduction
00:52 Creating an account and property
09:44 Walk-through the standard reports
29:11 Create custom exploration reports
37:25 Attribution reports
42:10 Setup and configuration
56:18 Installing GA4 with Google Tag Manager
59:26 Next steps
TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq
Join our courses: https://www.lovesdata.com/courses
Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata
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