Learn how to set up and use Google Tag Manager in this step-by-step Google Tag Manager tutorial!
Test your GTM knowledge: https://lovesdata.co/8eC+Q+
We'll guide you through creating your GTM account, installing the container code on your website, and configuring your first tag to send data to Google Analytics 4. Along the way, you'll learn key terminology and best practices to streamline tag management for your marketing and analytics efforts. Stay tuned until the end for a short quiz to test your knowledge!
Google Tag Manager is an essential tool for digital marketers and website owners. This GTM tutorial will show you how GTM acts as a powerful layer between your website and the platforms you use, enabling seamless management of tags. Whether you’re using WordPress, Shopify, or another platform, we’ve got tips to make installation easy. By the end of this video, you’ll have the confidence to take full control of your website's tag management. Let’s get started!
JUMP TO A TOPIC:
00:00 Introduction
00:43 Create a GTM account and container
03:25 Add GTM to your website
06:08 Add Google Analytics to GTM
09:18 Preview and test your container
12:11 Publish your container
13:04 Next steps
YOUR EXTRA RESOURCES:
Google Marketing Platform: https://marketingplatform.google.com/about/tag-manager/
GTM and Squarespace: https://youtu.be/BrBL5LKR7uk
GTM and Shopify: https://youtu.be/krFHfkiANjc
GTM and WooCommerce: https://youtu.be/Tqq_4f-hThs
GA4 tutorial series: https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l
Consent banner and GTM: https://youtu.be/zWftt3gGhEA
GA4 automatic events: https://www.lovesdata.com/blog/google-analytics-automatic-events
Full GTM course (paid): https://www.lovesdata.com/courses/google-tag-manager
GTM quiz: https://lovesdata.co/8eC+Q+
TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq
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