Hermès is often called the most exclusive luxury brand. But let’s be real—if you take out their iconic Birkin and Kelly bags, most of their collection is actually pretty easy to snag online.
Goyard, though? That’s a whole different story.
Goyard is the only major luxury brand that sells nothing online. You cant even look up their prices! They don’t run ads, and they only have 35 boutiques worldwide (for context, Hermès has 294).
In this video:
🧳 A deep dive into Goyard’s fascinating history
🧳 Why the Goyard St. Louis Tote is the ultimate symbol of quiet luxury, while the Louis Vuitton Neverfull feels more mainstream
🧳 What makes Goyard so unique?
🧳 Are Goyard bags closer to Louis Vuitton or Hermès in terms of style and prestige?
🧳 How has Goyard stayed on top for over 200 years with no ads or mass marketing?
Or... is their low-key strategy actually the best marketing move of all?
All this and more in today’s video. Let’s dive in!
👉Disclaimer:
This video is not intended to offend anyone's feelings. All opinions are, as always, my own and honest.
Enjoy watching!
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📝 Timestamps:
00:00 - Intro
01:38 - The oldest brand. How did it all begin?
04:18 - The Goyard signatures
06:10 - What is Goyardine?
08:54 - Making Luxury Unique: Monograms & Personalization
14:07 - New Era of Goyard
17:00 - The Most Popular Goyard Bags: What Sets Them Apart from Louis Vuitton?
20:45 - Just Hype or Actually Worth It?
21:46 - Why Everyone’s Obsessed with Goyard Bags?
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