Is This the End for GT Bikes? (PON Holdings Cuts)
https://youtu.be/b9uRVoLahBQ
Recent news indicates a significant restructuring within PON Holdings' bike division, impacting the future of GT Bicycles. While reports don't explicitly state a complete shutdown of the GT brand, substantial cuts and changes are being implemented. This restructuring has led to speculation and concern within the cycling community about GT's future product lines, market presence, and overall viability. The extent of these changes suggests a significant downsizing or repositioning of the brand within PON Holdings' portfolio, raising questions about its long-term strategy and continued role in the cycling industry. It's important to distinguish between restructuring and a complete shutdown; while the future of GT is uncertain, current information points to a significant reduction in operations rather than a complete cessation of the brand.
https://youtu.be/OU3jyvo5cGM
References in this Video:
https://www.bicycleretailer.com/industry-news/2024/12/17/gt-bicycles-pausing-new-product-releases-reducing-workforce
https://youtu.be/EZE--gHaQNs?si=j33MIdCuooLlhz71
https://gt1972.com/
https://youtu.be/Ry3G0MkfFeA?si=VKahzG8hSouV5Ori
Yes, Pon Holdings (Pon Bike) is a major player in the cycling industry that many people might not know. It's a Dutch multinational corporation that owns several iconic bicycle brands, including:
⚙️Cannondale
⚙️Cervélo
⚙️Schwinn
⚙️Monggose
⚙️Santa Cruz
⚙️GT (Now Been Shelved)
⚙️Focus
⚙️Gazelle
Pon's influence extends across various cycling segments, from high-performance road bikes to mountain bikes and urban commuters. Pon Holdings plays a significant role in shaping the global cycling industry by owning and operating these diverse brands.
Pom Holdings:
https://pon.com/en/
Pon Bike:
https://pon.bike/
Dorel Purchase:
https://www.bicycleretailer.com/industry-news/2021/10/11/pon-agrees-buy-dorel-sports-810-million
Derby Purchase:
https://www.bicycleretailer.com/international/2012/05/29/pon-fast-tracks-derby%E2%80%99s-delisting
Mike's Bikes Purchase:
https://www.bicycleretailer.com/retail-news/2021/08/18/bay-area-retail-powerhouse-mikes-bikes-sold-pon-group-owner-santa-cruz-and
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0:00 Into
0:24 History of Gary Turner 1972 (GT Bikes)
1:42 Who has owned the GT Band over the Years?
4:14 Who is PON Holdings, PON Bike?
5:40 Are GT Bikes Really Done?
6:15 GT Nation, the birthright of GT BMX
6:10 Boom or Bust of Others (Retail Whiplash)
6:54 Where does the cycling industry go from here?
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