? In this episode, we dive deep into the next evolution of go-to-market strategy with Michael from Ocean.io. Discover how vector-based targeting, enriched data, and microtargeting are reshaping RevOps and the entire sales landscape. ??
Michael shares how Ocean is helping teams cut through the noise by identifying the real decision-makers—not just by title, but by contextual relevance across company size, industry, and growth stage. ??
From the limitations of analog databases wrapped in LLMs ?➡️ to the rise of second-gen agentic automation ?, we explore the shift toward precision, personalization, and performance in outbound.
? Plus, we discuss:
• Why microtargeting beats mass outreach ?
• How AI can truly personalize messaging that stands out ?
• Why the human touch still matters (and always will) ?
• The path to 5–10% conversion with smarter workflows ⚙️
✨ Michael also shares what’s next for Ocean and drops some ?insights into the future of sales automation.
? Ready to ditch the spray-and-pray approach and start building targeted, human-centered campaigns that convert?
Check out Ocean.io and try it for yourself! ?
? Let us know your favorite takeaway in the comments!
#SalesStrategy #AIinSales #GoToMarket #OceanIO #RevOps #OutboundSales #Microtargeting #SalesAutomation #SalesIntelligence #MarketingTech #GPTSales #DemandGen #SalesInnovation #LLM #LeadGeneration #TechForGrowth #B2BSales ?