#harleydavidson
Harley's latest sales and earnings are in... and they're not good. Let's take a look at Harley's 2024 and see what's going on.
Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2025 Outlook
02/05/2025
MILWAUKEE, Feb. 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2024 results and provided 2025 Outlook.
"In 2024, we saw our performance being significantly impacted by the continued cyclical headwinds for discretionary products, including the high-interest rate environment affecting consumer confidence," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "The launch of our new Street Glide and Road Glide touring motorcycles contributed to nearly 5% growth in the U.S. Touring segment and drove H-D's market share to 74.5% in '24. The decisions we have made and the bold actions we have taken as part of our Hardwire strategy are continuing to strengthen our foundation for the future. The industry has faced many challenges over the past couple of years, impacting at all levels, but we believe we are best positioned to take advantage of any uptick in consumption."
2024 Highlights and Results
Delivered diluted EPS of $3.44
HDMC operating income of $278 million for an operating margin of 6.7%
HDMC global motorcycle shipments of 148,862, down 17% from prior year
In North America retail sales of Touring, Trike, and CVO were up more than 8%
Harley-Davidson dealer inventory levels of new motorcycles finished the year down over 4% year-over-year
HDFS operating income of $248 million, up 6% from prior year
Fourth Quarter 2024 Highlights Results
Delivered diluted EPS loss of -$0.93 for Q4
HDMC revenue of $420 million, down 47% vs. prior year
HDMC global motorcycle shipments of 14,010, down 53% from prior year
Global retail sales of new motorcycles down 15% vs. prior year
2025 Financial Outlook
For the full year 2025, the Company expects:
HDMC: revenue flat to down 5% and operating income margin of 7.0% to 8.0%
HDFS: operating income down 10% to 15%
LiveWire: electric motorcycle unit sales of 1,000 – 1,500 and an operating loss of $70 to $80 million
Harley-Davidson, Inc. diluted earnings per share flat to down 5%
Harley-Davidson, Inc: capital investments of $225 to $250 million
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