The heart wrenching story behind Duran Duran’s masterpiece hit, Ordinary World. Everyone wrote Duran Duran off after the 80s, especially after their 1990 album Liberty failed to catch on and had no real hits. Their label wouldn’t even give them the full money to make another record. That’s when Simon LeBon John Taylor Nick Rhodes and new comer Warren Cuccurullo combined to write one of the greatest songs ever. A song that Simon wrote after the death of this good friend..
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Hey music junkies and vinyl junkies Professor of Rock always here to celebrate the greatest artists and the greatest 80s songs of all time for the music community and vinyl community with music history video essay's. If you’ve ever owned records, cassettes and CD’s at different times in you life or still do this is your place Subscribe below right now to be a part of our daily celebration of the rock era with exclusive stories from straight from the artists and click on our patreon link in the description to see our brand new show there
So, it’s time for another edition of our series The New Standards. In this show we take an in-depth look at songs that transcend genre, decade, and fads... songs that are monumental touchstones in our culture and society. On previous episodes we have covered Pictures of You by The Cure, Everybody Wants to Rule the World by Tears for Fears, and Time After Time by Cyndi Lauper.
But today we are breaking down the crowning achievement of a band whose catalog is notorious for top of the chart hits. If you haven’t guessed it, I’m talking about the timeless 1990s classic, Ordinary World by Duran Duran.
By early 1991, Duran Duran had reached a low point in their career. The popularity that was a given through much of the 80s was waning... and many critics started writing them off as a New Wave relic. Their 1990 album Liberty was a commercial failure, only reaching #46 in the States. And its two singles, Violence of Summer (Loves Taking Over) and Serious, both made a lackluster showing on the British and US charts.
Liberty did score a #8 ranking in the UK, but it wasn’t enough to convince their label, Capitol EMI, that Duran Duran was trending in the right direction. However, Capitol didn’t forsake them altogether. And they agreed to advance the band money for a new album. But this time there were strings attached. The funding would come with strict oversight. Capitol needed to be convinced.
Bassist John Taylor remembered, “On the couple of albums leading up to that one, we’d blown so much cash and not had successes that the label said, “You know what? This time we’re only giving you this much money and then you’re going to come back and play us what you’ve written, and if we like it, we’ll give you some more.”
It was a gut check for the band who had once led the Second British Invasion and ruled the 80s airwaves. To make matters worse, Duran Duran really needed the money. After poor album sales, not touring to support of Liberty, and some excessive spending, the band’s financial prospects were looking grim. Apparently, lead vocalist Simon Le Bon was so broke that his credit cards were being declined. John Taylor sold his house in Paris. And keyboardist Nick Rhodes was millions of pounds in debt.