Today, we interviewed Will Tennyson, one of YouTube’s biggest fitness creators, with over 3 million subscribers and 1 billion views. Will shares his untold journey, from struggling with burnout and almost quitting YouTube to becoming one of the most influential fitness YouTubers today. We also dive into Will’s creator-led business ventures, including his cookbook, protein products, and his experience launching and shutting down a protein donut company.
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Will Tennyson’s Socials
YouTube: https://www.youtube.com/@WillTennyson
Instagram: https://www.instagram.com/willtenny/
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TIMESTAMPS:
0:00 - Introduction
0:54 - The beginning of his journey
5:10 - A tour around his house
6:21 - His first video
8:13 - His growth to 100k subscribers
9:45 - His growth to 1M subscribers
16:26 - How he overcame a dip in views
19:29 - How you can optimize your own videos
20:15 - How he stays motivated
21:01 - How his team helped skyrocket his quality content
23:50 - Breaking down his revenue streams
24:57 - Discussing his creator-led businesses
31:16 - What led to him moving out
32:40 - His dreams and goals for the channel