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Here’s how Ford lost its Focus on affordable small cars

My Old Car 55,771 lượt xem 1 year ago
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In this episode I provide the history of the Ford Focus, which replaced the long-running Escort as Ford's best selling compact car, and would eventually become the highest selling car in the world. After its launch in North America in 2000, the European version would split off as a different model in 2005, but the two versions would later merge back together for 2012. That year, Ford decided to try a new marketing idea by creating videos for social media, featuring an orange puppet named Doug. Although he did well at first, he eventually wore out his welcome so much so that many have forgotten him after the Focus left the North American market in 2018.

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