The most obvious way of savng money on HF radio is to buy used gear. But there are a couple of serious options that give you a brand new radio with a warranty. For many, these two examples may well fall into your budget limitation. Even more so if you have a part exchange item. Peter G3OJV discusses the options.
Your UK Ham Radio Store
https://www.hamradiostore.co.uk
Xiegu G-90
https://www.hamradiostore.co.uk/xiegu-g90?___store=hamradiostore
Yaesu F710
https://www.hamradiostore.co.uk/yaesu-ft-710-field-cashback?___store=hamradiostore