Just Born makes 2 billion Peeps a year in their Bethlehem, PA factory. Peeps make up 70% of Just Born’s annual revenue, and their peak sales season is Easter. Every year people fill Easter baskets, make dioramas, and have competed in eating challenges with these marshmallow treats.
Editor's Note: This video incorrectly states that Peeps make up 70% of Just Born’s sales. Instead, Easter accounts for 70% of annual Peep sales. Our apologies.
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How 5.5 Million Peeps Are Made For Easter | Big Business