#toxicbeautystandards #antihaul #deinfluencing
Beauty and skincare advertisements often promote toxic beauty standards and are imbued with “anti-aging” propaganda. With dubious scientific claims like “clinically proven” or “dermatologist-recommended,” they often provide a false sense of legitimacy to the efficacy of their products. In this video, I discuss how the beauty industry shames natural features like skin texture, acne, wrinkles, dark circles, fine lines and more, making women feel insecure about their looks and like they have to participate in nonstop consumerism to measure up.
Sources:
L’Oréal Settles FTC Charges Alleging Deceptive Advertising for Anti-Aging Cosmetics
https://www.ftc.gov/news-events/news/press-releases/2014/06/loreal-settles-ftc-charges-alleging-deceptive-advertising-anti-aging-cosmetics
82 Percent of Cosmetic Advertising Claims Are Bogus
https://shape.com/lifestyle/beauty-style/82-percent-cosmetic-advertising-claims-are-bogus
Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads
https://www.tandfonline.com/doi/full/10.1080/20932685.2015.1032319#.VbaGFSpVhHx
Twiggy's Olay ad banned over airbrushing
https://www.theguardian.com/media/2009/dec/16/twiggys-olay-ad-banned-airbrushing
If Beauty Product Ads Were Actually Honest
https://www.buzzfeed.com/crystalro/if-beauty-ads-were-honest
Beauty Product Advertisements: A Critical Discourse Analysis
https://www.researchgate.net/publication/272690826_Beauty_Product_Advertisements_A_Critical_Discourse_Analysis
The Brand-Building Machines Behind Beauty’s Hottest Labels
https://www.businessoffashion.com/articles/beauty/the-brand-building-machines-behind-beautys-hottest-labels/#:~:text=They%20oftentimes%20team%20up%20with,Pattern%20and%20Kristin%20Ess%20Hair.
What All the Scientific Jargon in Beauty Product Claims Actually Mean
https://www.allure.com/story/understanding-beauty-product-claims
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