How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences.
We also dive into how modern brands thrive by aligning narratives with social media strategies.
Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
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CHAPTERS:
00:00 - Intro & Sneak Peek of Topics
4:00 – Why Training Your Brand Account Algorithm Matters
06:10 - The CRTZRTW Social Media Phenomenon
09:00 - Sidequests and Community Gamification
11:09 - Reebok’s Tactic in CrossFit event
12:55 – Creating Successful Campaigns: The hero, the moment, the medium, and the production.
14:30 - The Importance of Campaign Recaps
15:35 – A Good Advice for Marketers
16:10 – The Surprising Puma Campaign during the 1996 Olympics
18:00 – Picking the Perfect Medium
24:00 – Crafting Brand Narratives That Resonate with Customers
27:16 - The Difference Between Internal and External Missions
30:21 – Case Study: Comparison Between a Narrative-driven Brand and One Without Storytelling.
35:02 - The Impact of Marketing Touchpoints
38:30 – You Need to Change Your Social Media Manager