Over the past two decades, Dana White has turned mixed martial arts, or MMA, into a global phenomenon and, in turn, made his UFC into a behemoth, generating an estimated $1.3 billion in revenue last year—with staggering margins (Ebitda) of almost 60%. Along the way he’s become more famous than any of the fighters who step into his Octagon and amassed a
net worth that Forbes estimates to be more than $600 million.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2025/02/05/dana-white-interview-ufc-net-worth-donald-trump-power-slap/
0:00 Intro
2:19 Dana White Meets The Fertitta Brothers
3:25 White Convinces The Fertitta Brothers To Buy The UFC
5:50 The UFC Finds An Ally In Donald Trump
7:36 Finding A Trojan Horse To Get The UFC On TV
11:48 Dana White Becomes A Star And The Face Of The UFC
15:50 How The UFC Survived The Covid-19 Pandemic
19:41 Behind The Scenes At UFC 310
27:19 A UFC Fighter's Perspective
27:58 White's Newest Combat Venture
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