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Video Introduction:
On October 28, 2021, Nykaa opened its gates for its initial public offering!
And as we all know the most fascinating thing about NYKAA is that in spite of delivering 17.1 million orders, in spite of operating 80 offline stores in 40 cities, Nykaa has managed to generate a profit of 62 cr in 2021. And this makes Nykaa one of the very few e-commerce companies that actually made a profit!!
So the question is, How did Nykaa achieve profitability in spite of operating at such a huge scale?
What are the strategic advantages, Nyaaka has over Myntra and Amazon?
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Intro 00:00
Skipping Inventory model explainer 5:15
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Study materials:
1. New e-commerce rules in India
https://www.reuters.com/article/india-ecommerce-explainer-idINKCN1PP1XS
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2. E-commerce market research reports
https://drive.google.com/drive/folders/1tsdmHgdMJCPQP3Wy2zU86DQRGXkS00lX?usp=sharing
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#nykaa #nykaaIPO #falguninayar #makeup #thinkschool Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.