In our February video essay, Chelsea dives into the unique economic situation Gen Z is facing in adolescence to early adulthood: one that encourages mindless overconsumption while making traditional financial milestones more out of reach than ever before.
Special thanks to:
Brittney Reynolds https://www.tiktok.com/@brit_reynolds?lang=en
Heather Hurst https://www.tiktok.com/@pigmami?lang=en
Dot Sawler, PhD candidate at the University of Rochester
SOURCE LINKS:
https://www.theatlantic.com/magazine/archive/2023/05/millennial-generation-financial-issues-income-homeowners/673485/
https://www.cnn.com/2023/09/14/health/gen-z-mental-health-gallup-wellness-cec/index.html
https://www.fastcompany.com/90830832/gen-z-hardest-economic-challenges-experts
https://www.spglobal.com/marketintelligence/en/mi/research-analysis/homeownership-slips-out-of-reach-for-many-us-buyers.html
https://www.bankrate.com/homeownership/gen-z-and-homebuying/
https://www.cnbc.com/2023/11/25/1-in-3-gen-z-borrowers-cant-afford-to-go-home-for-the-holidays.html
https://educationdata.org/college-tuition-inflation-rate
https://calmatters.org/education/higher-education/2023/09/cal-state-tuition-2/
https://www.nytimes.com/2023/09/27/business/gen-z-credit-debt-retirement-finance.html
https://seattlespectator.com/2022/10/26/ipad-kids-are-shaping-the-future-of-education/
https://www.commonsensemedia.org/research/the-common-sense-census-media-use-by-kids-age-zero-to-eight-2017
https://get.doordash.com/en-us/blog/food-delivery-statistics
https://buywithprime.amazon.com/blog/engage-gen-z-shoppers
https://www.theeducationmagazine.com/generation-z-and-their-attention-time-span/
https://www.businessinsider.com/gen-z-loneliness-spends-money-to-make-friends-2023-9
https://www.mcnuttpartners.com/why-we-see-digital-ads-after-talking-about-something/
https://www.youtube.com/watch?v=t8rH_e30-Tc
https://time.com/6247732/shein-climate-change-labor-fashion/
https://theweek.com/business/shein-could-the-years-mega-ipo-fall-apart-at-the-seams
https://time.com/6247732/shein-climate-change-labor-fashion/
https://tinuiti.com/blog/ecommerce/gen-z-trends/
https://www.forbes.com/sites/sap/2022/07/28/how-music-festival-organizers-can-clean-up-their-act-for-sustainable-fun/?sh=4d4e244d3042
https://www.ricksteves.com/watch-read-listen/read/articles/positano-stroll-behind-the-chic-facades
https://get.doordash.com/en-us/blog/food-delivery-statistics
https://themessenger.com/tech/tiktok-shop-every-post
https://www.junglescout.com/blog/how-to-create-an-amazon-storefront/
https://buywithprime.amazon.com/blog/engage-gen-z-shoppers
Music and sound effects by https://www.epidemicsound.com
00:00:00 Welcome!
00:00:55 Intro
00:03:36 Ad break
00:08:11 The facade of wealth without the finances
00:17:40 The instant gratification generation
00:26:38 Real-time retail
00:34:45 The scourge of “spending on experiences”
00:45:08 The buy now, pay later phenomenon
00:51:18 TikTok as the new QVC
00:57:09 Conclusion