In this intriguing episode, we explore the remarkable journey of CK Ranganathan, the founder of CavinKare. His unique insights into the consumer business sector, backed by data-driven perspectives, unveil the constantly evolving landscape of this market. You'll uncover the breadth of this industry, strategic methods, and emerging trends, from concealed intricacies to subtle strategies that often escape notice.
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TIME STAMPS:
00:00 Intro
01:28 Humble beginnings and the way of life
02:44 How Sachet business was started
05:15 Velvet Packet Shampoo was introduced
07:30 Became stronger after joining the family business
08:15 Journey after leaving the family
09:35 Chik shampoo beginnings
11:25 What made customers see the value of Chik Shampoo?
12:59 A new strategy was implemented when the business was about to fall
17:28 Didnt want to turn back even when the business failed
19:11 How the team was motivated every time?
20:18 Discipline and Commonsense that got business higher
21:58 Weak in Maths during my school days
26:07 Improved my listening skills with cassettes, self-help books
27:05 How was faith gained for business improvement
30:12 Turnover growth
30:44 Disipicles that are followed even now and recommended books
33:40 Being health conscious
35:30 Foundation to grow
36:00 Know from somebody's perspective, Understand others, and be socially connected
37:19 How did he know to meet the right people?
39:17 A day in Rangananthan's life
46:00 Visulalization is important
53:28 Thoughts for the day on how to improve my business in the next 3 years
55:23 Conclusion