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Value Pricing for Web Designers:
Stop Charging by the Hour and Start Pricing Based on Client ROI
Looking to scale your web design business beyond hourly rates? In this video, I break down my exact process for pricing marketing packages for local business clients using value-based pricing. Discover how to calculate your fees based on the actual ROI you deliver rather than the hours you work.
You will see the step-by-step pricing formula I use for professional web design packages worth $1,500+ in monthly retainers for local businesses.
We'll walk through a real-world example for a custom cabinet maker, calculating traffic requirements, conversion rates, and client capacity to determine the perfect price point.
You'll discover:
1. The three revenue-generating service categories every web design business should offer
2. How to forecast traffic, leads, and conversion rates with precision
3. The exact math to calculate your client's ROI potential
4. Why understanding cost-per-click and conversion benchmarks is critical
5. How to structure recurring revenue packages that sell themselves
This approach works for both high-ticket and low-ticket local businesses when you understand the customer journey math. Stop undervaluing your web design services and start pricing based on the actual value you deliver!
This was the turning point when I stopped struggling with feast-or-famine project work and started to build a predictable agency income. This value pricing strategy gives you the framework to confidently price your work based on the value you create, not the cost of implementation.
00:00 - Pricing Local Business Web Design
01:15 - Recurring Revenue Services
02:44 - Conversion Rate Optimization
04:19 - Lead Nurturing
06:30 - Calculating Customer Value
08:20 - Home Service Conversion Rates
10:48 - Calculating Traffic
13:45 - Setting Your Price
17:00 - Value Pricing Calculator